The question “what is innovation” is raised at every expensive Innovation conference and in every Innovation book – but frankly, to most people and organisations that is completely irrelevant. What really matters is what it can mean for you…

Digital Transformation is all the rage these days – as businesses try and deliver customer centric value to the market quicker than their competitors. However, it is often done without consideration for the cultural impact of these changes to your business.

It is well known that Agile and Scrum emphasize personal interaction and in person teamwork in a very organic and dynamic way. Most organisations will have in-flight projects that have been succeeding in their delivery since inception – based around these core Agile principles.

When building a new product - too often it is easier to start with What, When and How rather than the Why.